REVERSO
created by.
Andrea Cavagnaro, 2002.
location.
buenos aires
keywords.
REVERSO, Buenos Aires. May, 2002.
Reverso was my first experiencie in the public space, invited by a social organization. New neighbourhoods independent organizations have come out as an answer to the
Argentinean economical crisis. I worked whithin the activities of one of them, the Neighbours´ Asssembly of Palermo Viejo, I decided to work over the walls, changing its hard texture by a material, which coming from another universe, made possible another perception situation on the urban field.
So I covered Mr. Roque Medina’s house with synthetic fur in a strong fluo pink color and perfumed with cinnamon and vanilla arome. Roque Medina lives on a minimal income, based on the cardboard gathering on the streets, and its posterior sale.
Therefore, I broke the building code, interrupting its texture, colour and usual smell. An action in which the constructed order is placed out of its belonging area, and, at the same time, an “other” (Roque) aesthetization exercise, which rescue and points out him.
From the outside to the inside, it was about to turn off a wall and put in evidence certain kind of emotions: childish, lovely emotions, home and contention arome. A very poor house, but a happy one.
From the outside to the inside, there are a lot of objects that Roque Medina recovers from what other people discard. Roque's power consists of transforming into money those things that don't have any value for anybody else.
To modify the grey texture of urban aesthetic. To put the accent on those misserable lives, (aparently more miserable). As things aren't what they seem to be, Roque's house turns on the brightest, the prettiest, the tenderest. To exchange power, prestige and social recognition roles.
Art which questions the spectator’s quality. Which is the ideal spectator? Art for inhabitants and walkers. Art bringing another paradigm, another way of exhibition and another relationship between the producers and the comunity where artist belongs.
Andrea Cavagnaro, 2002.
Reverso was my first experiencie in the public space, invited by a social organization. New neighbourhoods independent organizations have come out as an answer to the
Argentinean economical crisis. I worked whithin the activities of one of them, the Neighbours´ Asssembly of Palermo Viejo, I decided to work over the walls, changing its hard texture by a material, which coming from another universe, made possible another perception situation on the urban field.
So I covered Mr. Roque Medina’s house with synthetic fur in a strong fluo pink color and perfumed with cinnamon and vanilla arome. Roque Medina lives on a minimal income, based on the cardboard gathering on the streets, and its posterior sale.
Therefore, I broke the building code, interrupting its texture, colour and usual smell. An action in which the constructed order is placed out of its belonging area, and, at the same time, an “other” (Roque) aesthetization exercise, which rescue and points out him.
From the outside to the inside, it was about to turn off a wall and put in evidence certain kind of emotions: childish, lovely emotions, home and contention arome. A very poor house, but a happy one.
From the outside to the inside, there are a lot of objects that Roque Medina recovers from what other people discard. Roque's power consists of transforming into money those things that don't have any value for anybody else.
To modify the grey texture of urban aesthetic. To put the accent on those misserable lives, (aparently more miserable). As things aren't what they seem to be, Roque's house turns on the brightest, the prettiest, the tenderest. To exchange power, prestige and social recognition roles.
Art which questions the spectator’s quality. Which is the ideal spectator? Art for inhabitants and walkers. Art bringing another paradigm, another way of exhibition and another relationship between the producers and the comunity where artist belongs.
Andrea Cavagnaro, 2002.
